Amazon Extends Logistics Network to Rival Marketplaces
Amazon is broadening the scope of its third-party logistics services, allowing merchants on Shein, Shopify, and Walmart to access its massive fulfillment infrastructure. The move, announced Thursday, marks a strategic expansion of Amazon’s Multi-Channel Fulfillment (MCF) product, which already serves platforms like eBay, Etsy, TikTok Shop, and Temu.
The integration allows sellers to centralize inventory, streamline operations, and reduce overhead by using one fulfillment network across multiple sales channels.
Seamless Fulfillment Across Platforms
With MCF, businesses can pick, pack, and ship orders placed on external marketplaces or their own websites. Through one inventory pool shared with Fulfillment by Amazon (FBA), sellers eliminate the need for duplicate stock across platforms.
Peter Larsen, VP of Amazon Multichannel Commerce & Fulfillment, emphasized the focus on small and medium-sized businesses: “By working with Shein, Shopify, and Walmart, we’re making it easier for sellers to grow faster and more efficiently across their sales channels.”
MCF now operates in 11 countries with 7-day-a-week delivery.
Plug-and-Play Integration for Shopify and Walmart Sellers
Shopify users can enable Amazon MCF directly through the Shopify admin dashboard. Once their Shopify and Amazon Seller Central accounts are linked, orders are automatically routed for fulfillment. Merchants benefit from inventory syncing, real-time tracking, delivery estimates, and performance analytics.
Walmart sellers can use manual order entry or integrate through partners like WebBee, Pipe17, Rithum, and Goflow. Orders will be fulfilled by Amazon in unbranded packaging, with multiple shipping options available.
A dedicated app for Shein merchants will roll out by year-end within Amazon Seller Central, Shein’s Seller Hub, and the Supply Chain Portal.
Logistics Muscle Backing the Rollout
Amazon’s logistics dominance underpins the MCF expansion. With over 2,000 facilities worldwide—including 200+ fulfillment centers—plus a fleet of 120,000 delivery vehicles and 100 cargo jets, Amazon offers one of the most advanced private logistics systems globally.
Amazon says pooled inventory reduces stockouts and boosts sales by 19% on average. MCF already serves major brands like adidas, Steve Madden, Laura Mercier, and Bloom Nutrition.
Expanding Beyond Warehousing
Beyond warehousing, Amazon’s logistics suite includes ocean freight via its container shipping service and air freight through Amazon Air, now open to external businesses. These developments signal Amazon’s ambitions to rival traditional carriers like FedEx and UPS, not just on its platform, but across global commerce.
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Final Take: Amazon Builds Logistics Empire Across E-Commerce Borders
With the latest expansion of MCF, Amazon is positioning itself as the go-to logistics engine for the broader e-commerce ecosystem. By embedding its fulfillment services within rival marketplaces, Amazon gains operational leverage while offering sellers a scalable alternative to fragmented supply chains.
Disclaimer
This article is for informational purposes only and does not constitute business or investment advice. Please consult a professional before making commercial decisions.
